What does it take to create a truly successful iPhone app? One that’s great and not just good and one that connects with users in a meaningful way? Once that has potential to make it big? That’s exactly what I asked 5 highly knowledgable app experts. Their answers below will provide you with the insight you need to engineer your next iPhone app to soar above the competition. I don’t know about you but I like to hear ideas on how to be successful from people who have already had success in a given area. That’s why I enjoyed reading the advice these executives from various corners of the app universe have to give and I bet you will too. So, without further ado I present to you 5 separate views on what it takes to make an iPhone app great.
Have a Superior Strategy
The most successful iPhone apps don’t get where they are simply because they offer an innovative functionality that has not yet been seen. Truly successful iPhone apps are a combination of careful consulting, superior strategy, excellent software development, and an aggressive marketing plan. My company, Appiction, ensures the success of an iPhone app before the development process even begins because we go through several strategy consultations with our clients. During these sessions, we develop a very clear vision of what the new app should both do and ultimately be. We make sure to communicate our vision with the client through additional consultations so that we can all reach an agreement on what needs to be done before the next step.
By the time we reach the development phase, we will have carefully delineated exactly what functionality needs to be implemented, and more importantly, why it should be. While all of this is going on, our marketing team is jumping to get the new app into search engine rankings, high profile twitter accounts, and blogs. We basically ensure that we are the first ones to step foot on the valuable internet real estate that will guarantee the marketing success of the app. So there you have it, the four steps my company goes by the bring more and more successful iPhone apps to the market. We have found this method to be tried and true and have no plans to change something that has worked so well for us.
Spencer Forrest, Chief Executive Officer, Appiction