Modern website popups are a powerful tool which blazed onto the internet marketing stage last year, and haven’t slowed down.
Initially we saw a significant push-back by traditional marketers who knew them of old as, well… this:
This is what comes to mind when a lot of marketers think “popups.” Except that they’re behind the times.
Popups are now more targeted, more contextual, more timely and substantially easier to create than they ever have been. And as a result they’re changing the way we market online.
This article will dive into the five primary ways popups are being utilized online (and why). I’ll also show you how I’ve used them on my own site to double blog subscription and increase the number of people sent to our signup page by 33% since early December.
Let’s get into it.
5 Ways to Keep your Website Visitors from Hating your Popups (Best Practices)
Firstly, let’s acknowledge that popups can be super annoying. They stop you from doing whatever you were doing and interrupt your web-browsing flow.
Here are 5 ways to make them as painless (and optimized for your desired conversion) as possible:
- Make it obvious how a viewer can exit. Do not hide the “X.” Most 3rd-party popup tools make it possible simply to click away the popup to make it go away. This is best practice.
- Make them contextually relevant to the page and content at hand. This is the main difference between a popup of old and a modern, optimized popup strategy.
- Match your popup design with the page that popup is on. This is not just more professional, but also less shocking to the viewer.
- If using a scroll or timed popup, ensure you set your popup to appear after they’ve already gotten value from your content. I like between 30 and 50%.
- Make the value of your popup’s ask clear. Use large headlines. If offering a discount or coupon (perhaps on an entry popup) make the dollar value or percentage-off super obvious.
#1. The Click Popup
Click popups are, officially, my favorite marketing strategy of the past 12 months.
And here’s why…
By replacing our email-gated landing pages with click popups directly on our blog articles, I’ve doubled the rate at which people convert on email-gated content.
Take a look:
That graph shows the different conversion rates of click popups vs landing pages. Click popup conversion rates ...