Editor’s note: This is a guest post by Nick Rojas.
A landing page is the first impression your site gives to a visitor, whether they got to your site through a Google search or by clicking an ad. Great landing pages increase ROI, boost conversions and provide insightful analytics. But they have to be optimized, they have to be attractive and they have to be mobile ready. These six apps can help you get the most out of your landing pages.
This tool enables businesses to create social media landing pages with integrated payments. Users can build a subscription service or establish recurring payments, no matter what the payment method. Gospaces works whether the user sells physical merchandise, digital products or subscriptions. The first $50 you earn every month are free, and for everything after that, it’s $9 a month plus a 3 percent transaction fee. What’s truly unique about this service is the ability to have a Call to Action right ON your social media page – you no longer need to send them to a shopping cart to complete an action. Conversion rates increases dramatically as you offer products or services and give people the ability to check out instantly, right from Facebook.
A drag-and-drop editor makes this tool perfect for people with limited experience building landing pages or who simply don’t have time to obsess or dawdle. The integration of MailChimp, as well as some third-party social media tools, makes marketing more centralized. The platform also offers built-in A/B testing. The finished product can be published to an existing website, as a standalone page, or even to your Facebook page.
This tool enables even novices to utilize advanced design features like full-page background images and parallax scrolling. Build forms and other lead-generation tools without any HTML coding. Leads can be sent directly to your sales team or to your email software. Update layout and design whenever changes to your brand require tweaking — all on mobile-responsive pages that will look great on all your customers’ devices. Unbounce has dozens of templates that you can use, or you can use services like Themeforest to buy pre-designed templates that you can quickly/easily load to Unbounce.
Use Lander to integrate your landing pages with Facebook. There is no need for a separate app in order to create Facebook tabs in just a few minutes. Comprehensive analytics show you where your visitors are converting. Create unlimited landing pages for as many campaigns as needed, and back them up with a confirmation page that is designed to generate further action.
Every single landing page created on LeadPages is 100 percent mobile ready and will work on tablets, desktops and smartphones, both iOS and Android. LeadPages is the exclusive source of LeadBoxesLeadDigits and LeadLinks. LeadBoxes are windows that your visitors click for specific information. LeadDigits let you acquire phone numbers and email addresses through SMS. LeadLinks enable visitors to subscribe with just a click.
Build smarter landing pages without IT by choosing from over 40 templates. Use KickoffLabs’ exclusive viral incentive emails tool, which sends emails to leads automatically after a set number of shares. The Bounce feature enables you to pop up a great offer just as the visitor is about to leave the site, and it’s easy to incorporate excellent thank you’s.
It’s impossible to suggest one single tool, as every business has different needs. First you’ll need to have an in-depth understanding of your sales funnel and buyer personas, understanding how you need to target your audience at each stage of the buying cycle. Once you are intimately familiar with the buying cycle of your buyer personas, you can identify the best tool, or combination of tools, to improve your landing page conversion ratio. There is a direct correlation between a higher number of quality landing pages and increases in sales. Your landing page is your website’s first impression — make it last.