Will Google Plus be around one or two years down the road? Is it here to stay, or another failed attempt by Google to get in on social in a meaningful way? These are important questions. Personally, I’m doing some research for an upcoming book and I’ve been very curious lately as to whether or not Google Plus will still be around when the book gets published. For you, this is a good chance to examine whether or not Google Plus is something you should get involved with. Granted this post does not qualify as scientific research, but since 7 out of 8 random social media experts responded that they felt Google Plus was going to live on when asked whether the service would ultimately survive or die, so you may want to pay some serious attention to what the service has to offer or means to your business/life. Of course, having a working knowledge of the various social media platforms is an important part of the 6 Essential Building Blocks of an effective social media effort.
Are you on Google Plus? Leave us a comment and let us know whether or not you think Google Plus will ultimately survive or die (hey, you might get quoted in my book) or whether or not you agree or disagree with what these 8 experts had to say on the subject.
Here are the 8 statement we received from a random sampling of social media experts on Google Plus’ chances of survival. All but 1 were optimistic.
Brands Are Being Forced to Engage
Google+ has brought together all of Google’s products under a single social umbrella. Just last month, the search giant closed the doors on Google Places, replacing it with Google+ Local, bringing all business location results into Google+, a significant step in Google’s march to control the social web. With the overlap of reviews and impending integration with Google+ pages, brands are ultimately being forced to engage with Google’s social network. The ever increasing integration of Google+ signals into search results will also force brands to engage with the platform for SEO reasons. Google made a huge investment in social marketing, with CEO Larry Page directly linking the annual bonuses of over 25 per cent of employees to the success of their social products.
Ultimately, it will stem ...