Adam Lyons – Insurance Zebra

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insurancezebra

Adam Lyons is the Founder of Insurance Zebra, Kayak for car insurance.

LEAD

I think its super important to listen. Tough decisions are never easy, and in startups there’s rarely a decision that’s black and white, so when it comes time to make the call under pressure you better be sure you understand all aspects of the issue at hand. As a leader it’s your job to ask the right questions before something blows up.

OPERATE

Communication. Everyone agrees process gets in the way, but in large companies there’s rarely open communication so its necessary. A lot of startups think they can just get rid of the red-tape without replacing it with excessive communication but I don’t think that works. Always over-communicate.

GROW

Just listen to your customer. So many companies forget this fundamental principle its insane. Even experienced, smart people forget to just listen to the damn customer! It happens in almost every company, everyone just gets caught up in the momentum of trying to move things forward- don’t forget how you got there or you won’t be there long.

TEAM

Passion. I’m super excited and really believe in what we’re doing. I wouldn’t devote my life to it if I didn’t really believe it was worth it. I think it’s important for all team members to really believe in the vision and share that passion and dedication. You can’t fake passion.

PRODUCE

We eat lunch together on Wednesdays. It seems small but it makes a big difference when everyone stays in the office, plus our open format allows everyone to catch up on things they’ve “been meaning to talk about”. When you’re eating you can’t really text or email, you’re forced to interact with the crew.

START

Insurance is a very competitive space with CPC costs upwards of $50 bucks per. For our early customers we got clever. We had to look other places where the big guys weren’t. Leveraging social and other tactics not well known by the larger folks we were able to get our product in the hands of excited consumers.

ADVICE

There RARELY is a “right” answer. Starting/ running a company isn’t a science, its an art. You will never stop making mistakes, if you think you’re not making mistakes I would bet that’s a sign you’re about to fail.

RAISE

Valuations, whether for small startups or large public companies are based on the future. Its based on what an analyst, or VC thinks you’re going to do and then they (or the market) make a bet. But you evidence your position by what you’ve done. That’s the overlooked part. Its all about execution and then communicating how great you are. You need both- almost equally important.

HACK

We needed traffic to learn about our site UI/UX and get feedback from more than just friends and family but couldn’t afford the CPC to get the statistical significance. We did some promotions and gave away 10 cent keychains to users who used our site and told us how it was. We ended getting close to 10k users, hundreds of feedback items, for only a few hundred bucks.

SHARE

Recently a tech partnership brought us to Mexico where we talked shop and listened to roosters outside. Swear.

TRENDS

Anything elon musk

FINISH

If it was easy everybody would do it.

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