Small businesses can’t afford to be ignorant about social media any longer, but can they afford the tools necessary to get the most out of what social media has to offer? The answer is yes. There are plenty of tools that cost less than $100 per month that can add new dimensions to your business while adding to your bottom line. You see, just being on Facebook and Twitter or any other social network, even if it’s where your customers are isn’t enough. Just posting content about your business isn’t enough. When are your customers on? What are people saying about your product or store? How often is your business mentioned every day? Is it mentioned at all? How does that drive or discourage sales? If you don’t know the answers to these very important questions then don’t worry. You’re in the right place. The tools below can help you find the answers you need and jump into social media in a big, effective, way.
Crowdbooster offers social media analytics with suggestions and tools to help improve your online presence. Free
awe.sm shows you how social media drives conversations and creates value because your business runs on customers and sales not mentions or buzz. $15/mo
Sprout Social lets you monitor your brand and manage conversations brilliantly with one, easy-to-use tool. $39/mo
Postling provides small businesses with the tools, alerts and insights to get the most out of social media. $5/mo
Wildfire Social Media Monitor
Wildfire’s Social Media Monitor is like Alexa or Compete.com but for Twitter and Facebook profiles. Track your competitors and see who is winning. Free
Trackur lets small businesses listen to their customers, monitor their online reputation and simplify social media monitoring. $88/mo
Viralheat provides a single-stop for social media management, monitoring, engagement and analytics. $49/mo
Postano provides social media content aggregation, syndication and integration. $10/mo
VenueSeen tracks the photos taken inside your business locations from Instagram, Foursquare and more.
StepRep provides reputation intelligence. Listen to what people are saying about your business online. $19.99/mo