In the movie Minority Report, technology is able to predict events before they happen. That’s still impossible today, but a company called Banjo is now able to know about any major newsworthy event as it happens. Put simply, if something “out of the ordinary” (newsworthy, in other words) is happening anywhere in the civilized world, Banjo knows about it—and makes sense out of it—before anyone else. It’s realtime social media analysis on steroids—on steroids. It’s a “crystal ball” that, put into more technical terms, captures and organizes the world’s disparate data streams and it’s geared toward helping companies understand what’s happening anywhere in the world—instantly.
Get this: Banjo has organized the world into a grid of 35 billion football field-sized squares. By capturing and analyzing all social and digital signals over time from each square, Banjo knows what constitutes “normal” for every part of the world. When that normal is disrupted—whether with an abnormal volume of posts, abnormal content (such as an image of a fire), or both—Banjo immediately knows.
Banjo CMO Stacey Epstein explains:
Banjo is providing an unmatched level of insight into global events and trends, both in real-time and historically. We’re doing this better than anyone else because we’re not just aggregating social posts or searching by keywords — we’re using sophisticated, built-from-scratch image recognition, geo-location and text analysis technology to genuinely and instantly understand what’s happening in a given piece of data and what it all means. People and organizations can then use that information to make better, faster decisions.
So when the Amtrak train tragically crashed in Philadelphia recently, Banjo was immediately aware of the accident. Before emergency responders even arrived on-scene, Banjo was capturing images and text posts from within the train cars. One of the local news stations is a Banjo Enterprise customer and was able to get that information immediately and begin in-depth coverage, even before national media picked it up.
Use cases are virtually endless and span from media organizations to brands, emergency response, financial institutions and beyond.
For brands and marketers, one aspect of Banjo’s technology that’s particularly beneficial is the ability to instantly recognize the presence of your brand in an image or photo—even when there is no accompanying text. For example, if someone shares a photo of their bachelor party and one of the guys in the back row is holding up a beer ...