Many young people assume that getting pregnant will be a given. When they get older, many find out that it’s not only not always a given, but it can be quite tricky—or even seemingly impossible. Now women who thought they may never have children are finding hope through Conceivable, whose CEO and co-founder Kirsten Karchmer answered a few questions for DailyTekk.
What sets Conceivable apart from apps like Glow and Kindara?
Kirsten Karchmer: We are the only technology-enabled health program focused on improving the natural fertility of women who have struggled to become pregnant, and who in many cases have been diagnosed with conditions like endometriosis, PCOS, high FSH and others. There are roughly 500 period planners and ovulation tracking apps like Glow and Kindara on the market right now, which do a great job of helping women who are fertile pinpoint the most fertile times in their cycles and plan intercourse. We are unique in that while we are capturing a wide variety of menstrual health metrics and personal wellness data, we are also applying proprietary algorithms to that data to identify underlying health issues that could be contributing to fertility challenges, and to respond with personalized wellness strategies, specific health interventions, and a customized herbal program tailored to help improve the individual user’s natural fertility. Another way of putting that is that we’re the first program to move beyond the Quantified Self into using that captured data to address a real health problem in a personalized way.
When did you know you were on to something here?
Kirsten Karchmer: This past Fall, our program was in closed Beta; users could only access Conceivable through a select number of leading fertility wellness and acupuncture clinics across the US. Despite the fact that we were doing no marketing during our Beta and despite the fact that the description for our Virtual Health Advisor app in the App Store clearly said, “This app will not work if you are not part of our closed beta program,” we had nearly 4,000 downloads of the app. That’s when we really knew we had tapped into a strong pool of demand—people are looking for a solution that actually makes a difference.
What impact has Conceivable had on real people’s lives so far?
Kirsten Karchmer: We have now had several patients from our Beta program become pregnant. Remember that many of these women have ...