Shop like a man. That’s the motto of Dapper, an app that “brings the brands to you” and focuses on letting you browse and buy quickly and easily—all without ever having to set foot in an actual, physical, store.
I have to admit I was immediately taken in by the idea. I, like many guys, like having new clothes but very much dislike actually having to get into a car, drive to a store, pick stuff out and possibly try stuff on, pay for that stuff (assuming I found anything good), get back in the car and drive back home. Ya, us guys can be pretty lazy like that.
Also read: 20 Sites With Awesome Gear For Men
Over the last couple of years I’ve written a decent amount of mens-fashion related articles. In the most recent, I listed the 60 Best Men’s Fashion Startups, Apps And Blogs. I HAD to include Dapper because it sounded completely awesome.
Recently I had the chance to actually try Dapper out. I wanted to see if it could actually help me find and buy clothes I like right from my phone in one ultra-sleek and convenient package.
In order for Dapper to live up to it’s own hype, the service needed to 1.) have a great selection of clothes, 2.) have decent prices, 3.) have an app whose design is incredibly intuitive and easy-to-use, 4.) not make any billing mistakes, 5.) think of all the small problems a customer could foreseeably run into and preemptively fix them.
What I found out was that Dapper in it’s current stage of life has A LOT of potential, but still needs to iron out some fairly major kinks.
Dapper has a good selection of clothes from retailers like Calvin Klein, Ralph Lauren, Patagonia, Urban Outfitters and Macy’s among others. I say good rather than great because there simply needs to be a larger selection and greater brand variety. I assume this is something the team is working on expanding.
As it is, I was able to find about a little more than a dozen items I wouldn’t mind buying. There wasn’t anything I HAD to have, but if, like me, you were looking for something specific, you’ll have some nice options to sift through.
And sift is just about the right word for how you interact with the app. Just like another ...