Debbie Wosskow – Love Home Swap

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Debbie Wosskow is the Founder and CEO of Love Home Swap, the world’s biggest Home Exchange club.

LEAD

Focus is the most important thing for me – I’ve found that I need to be fully operational in a business to make it a success, rather than investing time in various companies.

I also think that early stage businesses are all about the detail and you have to be a meddler in order to succeed.

OPERATE

Business model is everything – particularly for marketplace businesses such as Love Home Swap. We’re constantly tweaking our product, pricing and conversion funnel to make sure we get the best results.

GROW

Given my background, I’m a strong believer in the power of PR and Word of Mouth to drive sales, particularly among audiences new to the concept of your business. 82% of Love Home Swap members haven’t home swapped before – so this is a powerful channel for us.

Traditional sales channels also work well for us alongside Digital Marketing – it’s amazing how effective it can be to speak to people on the phone to help them get the most out of your service.

TEAM

Sell the dream – and make sure you have the right incentives in place to ensure that employees share in the upside as the business grows.

PRODUCE

We’re the archetypal lean start-up – everything we do starts off as an MVP. We also split-test absolutely everything to ensure that decisions that we make are data- not opinion- driven.

START

We launched with 250 properties on LoveHomeSwap.com two years ago – mainly the homes of friends and family!

We seed-funded the business ourselves to reach sufficient scale – then raised VC funding to help accelerate our growth.

We now have 46,000+ stylish properties listed in 150 countries around the world – and growing fast – making us the world’s largest home exchange club.

ADVICE

Work hard and be prepared to take risks. And remember, it’s a slog to build a successful business – nothing comes easy.

HACK

Set up an industry body – we launched ‘Collaborative Consumption Europe’ to help lead the conversation around the Sharing economy over here. We’ve had a ton of great press coverage and contacts off the back of this.

SHARE

Wow – that’s a good question! Hmm…let me think.

When I went on my last home swap (with Sydney, Australia), I stayed in ...

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