Elli Sharef – HireArt

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Elli Sharef is the Co-Founder at HireArt, a software-automated employment agency.


Great leaders can get the team pumped. My Co-Founder, Nick, does this exceptionally well. He is so excited himself that the rest of us can’t help but be excited too. He shows passion with everything he does and the rest of us emulate that passion. One example that amazes me: Even when he’s answering a customer service call he just seems to excited to help the person on the other side. I find myself trying to mimic his language. What’s also important is staying up-beat even when things don’t go as planned. Nick is able to brush off disappointments and talk about the bright side. The key is that this has to be genuine. You can’t fake it.


We have figured out how much our product is really worth and adjusted the prices accordingly (hint: it’s worth more than we thought it was). We did this by talking to our clients and understanding how they used our product and how much time/money it was saving them.


We started using the “Appropriate Person(s) Approach” in B2B email marketing. Instead of just asking someone to meet with you, say something like “If you’re not the right person, could you introduce me to the person in your company who handles XYZ.”


We think hiring via work samples is best. Instead of caring too much about a resume, we look at what work someone can produce. We use our own platform, HireArt, to test candidates skills.


We talk a lot. One thing we’ve found is that oversharing is better than undersharing. Overcommunicate with your team — talk about what each person is working on and why it matters and do so on a daily basis.


We asked our friends and we gave it away for free. Obviously that’s not scalable (now we do direct sales, digital marketing, etc) but initially it’s a great way to get a few people to give you feedback.


How to handle my own emotional ups and downs. Being a founder is tough — one moment you feel like you’re on top of the world and the next moment you feel like you’re never going to make it. I’ve had to learn how to manage my emotions and temper the feelings I have. My Co-Founder helps a lot because talking it out with him is an immediate way to feel better, regardless of what’s happening.


LinkedIn: Don’t send InMails. You can figure out almost anyone’s email address by guessing the variations and trying them out on a program like verify-email.org.


I was sending an email to a member of the management team at Toyota trying to convince them to use our hiring tool. Instead of writing Toyota I mistakenly wrote Hyundai (eg. “We’d love to work with you at Hyundai”). Obviously I did not make that sale.

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