Today I’ve got a new favorite clothing brand: Frank & Oak. This statement is not a paid endorsement; rather, it’s the natural outflowing of an experience. For the last couple of weeks I’ve been testing out some clothes (supplied to me for such purposed by Frank & Oak) and I’ve come away a believer.
Let me start with GAP. Over the years I’ve been a steady GAP fan (and GAP’s sister company, Banana Republic). GAP style has, until recently, been consistently, classically agreeable. But lately, GAP has veered away into the ghastly and a bit awful; it’s less consistent, less classic and less agreeable. Put frankly, the GAP is having an identity crisis. I used to be able to throw on some GAP and feel good about it—be done with it. But now I’m finding that I’m just done with it; GAP that is.
And into the void (or gap, if you will) left in my wardrobe needs arose a new champion of male fashion—a whole new fashion experience, really. One that is living up to it’s glorious goal of making it remarkably easy to look good.
And that is why I was destined to eventually meet up with Frank & Oak. How could I not? I want to look good and I want it to be easy—neigh—remarkably easy. Ya, that sounds about right.
And remarkably easy it is. With new collections of F&O-labeled clothes debuting frequently, there’s always something fresh to choose from on the site—all without ever having to set foot in an actual clothing store.
I first discovered Frank & Oak when I was researching sites for what became a very popular article titled Men Hate Buying Clothes But These Sites Make Clothes Shopping Look Good. At the time I remember thinking to myself, “Wow, this is something I want to check into.” Actually since then I’ve featured F & O once more in an article titled The 60 Best Men’s Fashion Startups, Apps and Blogs.
Both article mentioned were fueled solely based on the concept of the site and what I could see online. Basically it looked great. It seemed like something I wanted to try. Now that I have tried it I can confirm that it is great. It’s definitely something you should try.
For me, the style is just spot on. I mix and match from a variety of sources. The ...