Today I’ve got a new favorite clothing brand: Frank & Oak. This statement is not a paid endorsement; rather, it’s the natural outflowing of an experience. For the last couple of weeks I’ve been testing out some clothes (supplied to me for such purposed by Frank & Oak) and I’ve come away a believer.
Let me start with GAP. Over the years I’ve been a steady GAP fan (and GAP’s sister company, Banana Republic). GAP style has, until recently, been consistently, classically agreeable. But lately, GAP has veered away into the ghastly and a bit awful; it’s less consistent, less classic and less agreeable. Put frankly, the GAP is having an identity crisis. I used to be able to throw on some GAP and feel good about it—be done with it. But now I’m finding that I’m just done with it; GAP that is.
And into the void (or gap, if you will) left in my wardrobe needs arose a new champion of male fashion—a whole new fashion experience, really. One that is living up to it’s glorious goal of making it remarkably easy to look good.
And that is why I was destined to eventually meet up with Frank & Oak. How could I not? I want to look good and I want it to be easy—neigh—remarkably easy. Ya, that sounds about right.
And remarkably easy it is. With new collections of F&O-labeled clothes debuting frequently, there’s always something fresh to choose from on the site—all without ever having to set foot in an actual clothing store.
I first discovered Frank & Oak when I was researching sites for what became a very popular article titled Men Hate Buying Clothes But These Sites Make Clothes Shopping Look Good. At the time I remember thinking to myself, “Wow, this is something I want to check into.” Actually since then I’ve featured F & O once more in an article titled The 60 Best Men’s Fashion Startups, Apps and Blogs.
Both article mentioned were fueled solely based on the concept of the site and what I could see online. Basically it looked great. It seemed like something I wanted to try. Now that I have tried it I can confirm that it is great. It’s definitely something you should try.
For me, the style is just spot on. I mix and match from a variety of sources. The clothing brands I support and shopping experiences I enjoy range from getting custom-fit shirts using the MTailor app to grabbing a few items from the Dapper app to spending a bit more for some tech-infused dress clothes from Ministry of Supply to picking up some creative shirts from Threadless to grabbing some accessories from Zumies. Every now and then I’ll pop into an actual physical retail store, but that is more than a rarity these days. Needless to say, I’m pretty diverse. But from this moment forward my new go-to, bottom-line, reliably awesome clothing supplier.
When I look for clothes I’m looking for brands and items that don’t try too hard to be something or say something. They’re just great. They work good and look good but aren’t overwhelming in their presence. They do their job and get out of the way. And in turn you don’t have to put on any sort of persona to try to match the clothes you’re wearing. You can just be who you are and the clothes support that notion. To me, that’s Frank & Oak. And I love that.
Here are a few F & O items I recently tried out (and can’t stop wearing):
- Ottoman Knit Henley in Vintage Heather Grey
- Brandford Gingham Shirt in Mahogany
- Lincoln Twill Pants in Kelp
- State drirelease® Training Crewneck Tee in Navy
- Willard Chino Jogger in China Blue
In all seriousness I have never owned pants that I liked more than the Lincoln Twill Pants and Willard Chino Joggers I got from Frank & Oak. They look incredible and are insanely comfortable. Insanely. I’m doing it again—I’m gushing—but that’s what happens when I find something I really like. These pants are THE BEST.
The shirts I received have quickly become some of my favorite and most-worn. When I’m headed out I reach for them first. To be honest, as a blogger I get a lot of free stuff—including clothes (from many of the companies I mentioned a few paragraphs earlier, for instance)—and they usually get worn while they are new and exciting. And then something newer and more exciting comes along and they move further and further toward the back of my closet. Except for the clothes from Frank & Oak. After the novelty of being new wore off, the clothes from Frank & Oak are still in the front of my closet. And that says something.
Travel is another test of what clothes you own are truly your favorites. As I type this I’m on a trip and when I went to pack—given the limited room in my suitcase—I reached first for my new Frank & Oak clothes. I had to take them with me. Again, that says something.
A huge part of why I like Frank & Oaks clothes can be summed up in one over-used word: quality. These clothes are well made. While other clothes are quick to start shedding threads, F & O clothes stay intact.
Of all the clothing brands I fancy myself liking and supporting—some of which I mentioned above and some of which I’ve left out of this article—none top Frank & Oak. The next time I buy new clothes I’m heading to Frank & Oak first.