Editor’s note: This is a guest post by Alfred Beiley, an app developer working with 360 Degree Technosoft, a fast-growing mobile app development company.
The Newest Feature of Instagram will absolutely change the way you use it. Normally, people use this photo sharing app to showcase their awesome selfies, fun photos and what not. Well, that’s about to change.
Hopefully you will be able to learn something new today, ahem !
The child app o Facebook recently launches personalized video feed and themed channels in Explore. It started rolling out a brand new look for Explore that will feature video channels. Certainly, just like his parent company, Instagram is putting an extra efforts on videos. Jokes apart. Seriously. Users can now record a video of up to 60 seconds now.
A personalized channel ‘Videos You might like’ will be seen that will collect videos from across Instagram’s global community into a flawless viewing experience. With this in mind, the explore grid has one surprise for you. As go go on scrolling through the Explore grid, you will find ‘Featured’ channels. This channel will be accumulated with myriad videos on specific topics. The app is focusing more on unique video content. That’s freaking fascinating.
Next up lets check out when and where the update is coming. U.S. is obviously the first contender to get it. The officials suggested that it will be available with other countries soon.
What Instagram basically did is it wanted to show you the best videos without completely destroying the holiness of your main feed. Winner takes all. It not only updated an awesome feature but also ruled over the users’ heart. That is to say, when Instagram announced it would switch to an algorithmically sorted feed, instagrammers freaked out, and some pushed followers to turn on notifications about their posts. But by putting more of the focus on the Explore page, the child app got the advantage of algorithmic curation without disturbing what’s familiar as drastically.
And now a word about queries: Does it have any loopholes? This inevitable question is obvious.
Yet, it can’t be observed. It’s too soon to predict and evaluate. But, it can be said that Instagram has been trying since years to periodically and gradually beefing up the Explore tab and adding Trends and places search a year ago. Still, it’s missing what seems like an obviously huge opportunity: “Nearby.”
Like it’s said, ‘A wise man knows everything but a shrewd one everybody’, Instagram being shrewd here. It is already popular worldwide but now it’s climbing higher mountains now. The more the merrier.
One thing I absolutely have to mention. The new channels are inserted among the thumbnails of photos to check out on the Explore page. When opened, they cleverly auto-play one video after another without looping to create a lean-back viewing experience. Got a spark? Of course, that’s quite equivalent to recent Snapchat auto-advance update and the Watch button on Vine.
While we’re on the subject of videos, let’s talk about it in brief. Faster connections and bigger screens have made watching much more delightful. Social networks are clearly seeing the massive rise of mobile video viewing, and are trying to capitalize on it with dedicated ways to watch. Instagram’s parent company Facebook just launched a special video tab with channels of its own, though these are more like tags than purposefully curated channels.
Thanks to new interfaces like Instagram’s channels, it will be easy to curl up on the couch or in bed and watch clip after clip.
If Instagram can control users to watching organic videos, it could make video ads easier to swallow. And by giving top creators higher views counts, which it recently started showing, it can recruit more of them to its platform, drawing in their fan bases who will inevitably see ads.
Instagram is ready to join the community of vine, snapchat and vimeo. Speaking of which, it has just announced that it will feature a super-fun Coachella video page that will run until April 24. Great . Especially for people who can’t attend Coachella festival live. But, Instagram will definitely provide the platform to watch “Fuller House” in their pajamas all weekend instead. The Coachella video page will feature cool beauty behind-the-scenes, videos of performers, fashion looks, and any trending moments from one of the biggest musical festivals on earth.
Soooo…Pretend like you’re at Coachella. Well, it seems that this is just the beginning. Wait, there is little more.
Even with the changes we saw above, if you see something you don’t like, tap “See Fewer Posts Like This” in the ‘…’ menu to make your Explore experience even better. Interesting.
Let us know in the comment section how this feature has enhanced your experience on Instagram.