Editor’s note: this is a guest post by Juned Ahmed, a a visionary sales manager with IndianAppDevelopers, a leading mobile application development company.
Since Twitter is mostly accessed from mobile devices, app developers have a great opportunity to reach a maximum number of Twitter users.
It is very important to make the app downloadable and it is necessary to focus on the quality and not on the quantity of the app and the content on the app should always be relevant and interesting for the user.
When it comes to using Twitter to drive app downloads, it is necessary to focus on quality over quantity. And app content should always be relevant and interesting to the users you’re advertising to (duh; it’s called targeting).
That said, here are some tips to increase your app downloads on Twitter:
Selecting advertising tools
You can create app campaigns in order to drive users to the mobile app. App cards are created and promoted to a targeted user group.
An app card is an amazing ad unit that allows the users to view the preview of the app as an image on their timeline. The app can be installed or opened within the Tweet itself.
App cards are automatically shown when the user is looking at Twitter app on the mobile device.
Building your business page
The Twitter experience begins with the creation of an account. In order to sign up, the user simply needs to create a username, which will be shown as the name of the app later on. The user profile can be customized according to the app’s design. This will attract more users to your app.
The brand ad should be consistent across all the channels and platforms.
The business page needs to have amazing content and the App card allows you to share more contexts with users, so that you can convince them to download your app. You can create several different cards for the campaign.
Define the audience
There is always a specific audience in the mind of the app owner to which the app is dedicated. There are many different ways to connect to the users more effectively. Here we mention a few of them.
- Target users based on their interests
- Target the users who are similar to the followers of particular accounts
- Target the users that use specific tweets or keywords
- Target users based on