Igor Brantikov is Co-Founder and COO of Wanderu, a ground travel search engine that helps people find and book inter-city buses and trains between any two points in the country.
One of the things we have done and continually do is keep a very close connection with our customers and general target audience. As a consumer search being the first to tackle improving the ground travel searching and booking process we succeed as a business when we can solve consumers’ current problems.
To do this we connect with consumers through surveys and listening closely to feedback. We take the time to help people find travel options even if they outside our coverage so that we can connect with future customers and learn what they are looking for. Of course the second part to this is processing all this feedback efficiently and implementing it into the product with every release.
We do weekly game nights. And even though it’s not a traditional productivity practice, it helps us as a whole team stay very close and have fun with each other. And a team that is close helps us build and implement new ideas much faster. We’ve also used it as a networking tool by inviting executives from other travel companies and even potential hires to join us for beers and Pictionary, or whatever the game of the night is. It builds great relationships and helps us find people that fit our team.
We stay very close to our customers and at the same time we have great relationships with our partner carriers. I have on occasion discussed customer requests and feedback with owners of bus companies and helped brainstorm ways of better meeting the needs of consumers. we want the consumers to not only love the Wanderu service, but also the services provided by our partners.
What is unique about our company and the need we are solving is that it is a vast problem that people can relate to not only as a good business idea, but as fundamental human need. Wanderu is making it easier for people all around the country to visit friends, family, go to school or do business by connecting them to affordable and in many cases the only available form of transportation. Most people will interrupt us before we finish the pitch, even if they haven’t ridden the bus in ...