Innovators: Greg Mazanec, LivingSocial Takeout & Delivery GM

Greg Mazanec
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Innovators. They come in many forms. They dream big but they aren’t just dreamers. They form raw ideas into cool products with disruptive business models. They shatter entire industries and leave established leviathans running scared with their tails between their legs. The Innovators interview series connects you with the most driven people on the planet. What makes them tick? What advice do they have for tech founders? What tools do they use to get the job done? Read on to find out.

Greg Mazanec is General Manager of LivingSocial Takeout & Delivery, which helps make ordering food from consumers’ favorite restaurants easier and more convenient. As one of LivingSocial’s first 30 employees, Greg has been integral in evolving LivingSocial from a daily deal provider to the online source for discovering valuable local experiences and connections.

Prior to his role as General Manager, Greg held senior leadership positions within the organization as Senior Director of Inside Sales, scaling LivingSocial’s phone-based sales operations and as Director of Performance Marketing, managing customer acquisition efforts and creating LivingSocial’s strategy to attract and retain new members in the early days of the deals business.

Greg has spent much of his career in performance marketing, including positions at online marketing firm, Gratis Internet, and at ad network, SocialCash, where he helped build a business that explored the innovative advertising opportunities unique to the Facebook Platform.

Greg has a bachelor’s degree from Vanderbilt University.

What do you enjoy most about your work and why?

Working at LivingSocial provides me the opportunity to constantly build and refine new products that touch millions of people, which I find exciting. LivingSocial offers an exceptionally entrepreneurial environment that facilitates creativity. That’s what is so great about a company like LivingSocial – good ideas and successful execution are what matter, not seniority. If the right idea comes along we’ll invest in it no matter who brought it to the table.

Where does your entrepreneurial passion come from? What drives you, inspires you, excites you?

I have always had an eye for opportunity and been interested in building things of value. For example, in college I started an online company to digitize and promote the music of unsigned bands/musicians. The consumer web provides an evolving opportunity to build things that will be used by millions of people and learn from those experiences to build even better solutions.

The entrepreneurial lifestyle ...

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