Innovators: Inge Andre Sandvik, CEO of Soundrop

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Innovators. They come in many forms. They dream big but they aren’t just dreamers. They form raw ideas into cool products with disruptive business models. They shatter entire industries and leave established leviathans running scared with their tails between their legs. The Innovators interview series connects you with the most driven people on the planet. What makes them tick? What advice do they have for tech founders? What tools do they use to get the job done? Read on to find out.

Inge Andre Sandvik is the CEO and co-founder of Soundrop. A serial entrepreneur, Inge creates award-winning products that people love to use. One of his first creations, 1881 Mobilsøk, became one of the most popular mobile services in Norway and was subsequently bought by Telenor. His SMS Preview app was named a top app in the Nokia Ovi Store and received more than four million downloads. More recently, Numo Finder, a mobile directory service, won the GSMA mobile innovation award and was named by Red Herring as one of their 100 promising technology companies.

Inge’s most recent 9-to-5 job was at Opera Software for whom he built the Opera Mobile Store which generates 30 million app downloads every month. When not busy making new things, Inge has worked in a variety of positions for Compaq, Oracle, PriceWaterhouseCoopers and Telenor.

What do you enjoy most about your work and why?

I am a big fan of Dan Pink’s book “Drive” where he talks about autonomy, mastery and purpose as the important motivation factors in life. Being able to choose who to work with and be able to together with them decide on witch problems to solve and get the amazing feeling of seeing how this affects people in a positive way is the biggest enjoyment that is possible to get.

Where does your passion come from? What drives you, inspires you, excites you?

The true passion comes from wanting to solve problems and the great enjoyment of seeing that great team work is able to make an impact. Nature shows us every day that the natural way of how things should evolve is through many small changes and iterations. Planning for big changes to happen at once is therefore by nature not sustainable and will not work in the long run. I believe a long term direction is important, but its not a linear path.


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