Innovators: Tasos Frantzolas, Creator of Soundsnap

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Innovators. They come in many forms. They dream big but they aren’t just dreamers. They form raw ideas into cool products with disruptive business models. They shatter entire industries and leave established leviathans running scared with their tails between their legs. The Innovators interview series connects you with the most driven people on the planet. What makes them tick? What advice do they have for tech founders? What tools do they use to get the job done? Read on to find out.

Tasos Frantzolas is an internet and music business entrepreneur who started the world’s most popular sound effects library, Soundsnap. He studied Sound Engineering and got a Masters in Music Production and Music Business from the University of Westminster in London. He then made sound and music for a few indie videogames, while being part of London’s underground music scene as a DJ and producer. Around 2005 the record industry was going through hard times and Frantzolas was looking for a way to combine his love for music and film with his passion for the internet and tech.

In 2007 he launched the sound effects library Soundsnap. It has since amassed 700,000 registered users and is visited about 20,000 times daily. Customers include Disney, VH1, Microsoft, Pixar, Konami, Blizzard Ent., HBO, Comedy Central, Discovery Channel, Zynga and many more.

His most recent venture, Stereobot aims to be the world’s best music licensing service. It offers hand picked premium music for TV, film, theater, videos games, advertising and apps. Tasos advises various startups and is constantly looking for new disruptive ideas.

What do you enjoy most about your work and why?

I love the creative process of collaborating with the designers. I love the challenge of creating an aesthetically pleasing, yet user friendly experience. Same with collaborating with the programmers- its great. Although I can’t code, I love observing the problem solving process. I hate dealing with accounting work! But overall I don’t see my work as ‘work.’ Its fun for me 99% of the time. I feel blessed for being able to work with music and creative people so I rarely complain or get lazy.

Where does your passion come from? What drives you, inspires you, excites you?

We get inspired by talking to our customers and hearing all the different ways they use our content. From Disney films to apps and video games, toys, advertising all the ...

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