Johannes Reck is CEO & Co-Founder of GetYourGuide, the world’s largest online marketplace for tours, activities, and attractions around the world.
The most important qualities of a great leader are to process a lot of information quickly, set the right priorities and convince the team that the strategy is the right one. Every day you face tremendous opportunities and challenges. It is all about deciding what to do and even more importantly what not to do. You have to pick your battles. A particular example from my daily work is to decide in which destinations, source markets or product lines we want to focus our investment.
People who say that there is one magical tweak that makes you successful are quite likely clueless. Every larger organization has many drivers for growth. Think about your strategy, operations, business economics or company culture just to name a few. You have to iteratively work on all of these things to make your company successful. There is no shortcut. At GetYourGuide we always refer to the flywheel metaphor. You have to keep pushing the flywheel every day in order to get it going. One day it magically turns by itself, but it takes a lot of time and energy to get there and you could never tell which push made the flywheel turn in the end. It’s a combination of many things.
Coupling marketing with sales and having very good information flow between the two units has been very positive to our success.
As a founder and particularly as a CEO you are always hiring, whether you are at a conference, in an airplane or at a cocktail party: Anyone you talk to is a potential employee or knows capable people that would be a great fit. Make them aware that you are hiring and that you are only going for top talent and a lot of leads will get funnelled to you. If less than 50% of your employees are hired on references from the company’s network, it is a sign that the recruiting process is not healthy.
Defining clear goals and objectives on a company level, team level and individual level!
In the very beginning we got a lot of content from local activity providers, which was indexed on Google and resulted in organic traffic. This is how we got our first transactions and discovered ...