Joshua Spears is the Co-Founder and COO of Woofound, a personality awareness platform that generates personalized recommendations for various life needs.
We’ve really strived to make our applications simple and engaging, something that’s rare in the realm of personality assessments. We’re always trying to simplify the user experience while making our recommendations as smart as possible.
We really try to take time to let people work on their own projects and find new ways to take our foundation and use in in new and creative ways. We have a couple days out of the month that we dedicate to this “personal project” time as well as a day where we just go and do something fun as a team.
We always go the extra mile in helping our customer with any question or issue. I personally have spent a great deal of time talking with customers and making sure they had the best possible experience with our applications. We do our best to create relationships with the people using our applications and I think it translates to a really good experience.
Keep it simple, clear and understandable. The more you can hone in on a few important points, the better your audience will grasp what you’re doing and why they should care. Doing a million things is never better then doing one thing very, very well.
We worked relationships and did beta tests/trails with initial customers to both prove our concept/application and create trust between us and those early adopters. As a result, those first few customers have become strong advocates and have driven additional customers to us.
Building our first application, Explore, which matches people to experiences was certainly the “ballsiest” thing we’ve done because it’s been the toughest application to get right. 2 1/2 years in and we’re still trying to nail it. That being said it’s lead us to other great opportunities and made a statement to investors that we were thinking big.
Work and or build your network. Refine you pitch to be easily understandable and show traction/proof of concept/or hard work if you have any shot at getting someone to write you a check.
For our funding to date, we really sought to raise money from people in our own network that bought into the vision of the company, but would not want to run the business or distract from where we were headed. I’m not sure how we pulled it off, but we were able to assemble a group of investors who are helpful, but never a hassle to deal with.
Taking on an immense project straight out of the gate (the Explore app) has to be our most foolish move. It has been hard to get right and is still going to require more time to perfect. That being said, I’m glad we got it out there and proved we could deliver something and we’ll still continue to improve it until we get it right.
Stay the course and focus. Don’t make assumptions. Take time for yourself and remember to have fun.