Katherine Hague is the Co-Founder and CEO of ShopLocket, the fastest way to take payment information and charge later.
Ultimately the best thing I’ve done is to trust the people around me. A lot of leaders feel like they need to do everything themselves because that way they know it’ll get done and it’ll get done right. This isn’t a scalable solution. Ultimately, you’re going to need other people to help you out because there’s just so much to do. I’ve tried to surround myself with people that I know will do amazing work and that way we can get so much more accomplished and I can really focus on doing things that matter and have a huge impact.
Recently we’ve found a target market that our product is a great fit for — crowdfunding alumni — and we’ve really gone after that market. It’s not a huge shift for us because it’s in the ecommerce market, but it’s a group of people that we’re having a lot of success with and who are having a lot of success using us. For a startup, you really need to find a vertical and really focus on serving that market to get your initial traction.
Recently we’ve launched a series of interviews with hardware entrepreneurs called Blueprint. We realized that there were tons of resources and interviews in the software industry for bringing a product to market, but not much for hardware. Hardware founders were very much relying on their offline networks and connections to learn how to get their products to market. We’ve tried to bring that knowledge online. We now release an interview every week and it’s a great resource for our sellers and for the ecosystem in general.
I think one of the best thing you can do is to make an amazing culture, and that starts by hiring the right people. If you’ve got a great culture, that naturally attracts talent. When we look to hire someone, we ask ourselves one question, “Would you sit next to this person on an airplane?” There are a lot of smart people, but if you wouldn’t sit next to them on an airplane, how are you going to work with them all the time?
A tool that we’ve been using and love is iDoneThis. It’s just a simple thing where everyone can put in the ...