Matt Loszak is the founder of JamCam, an app that lets you record video and your phone’s music at the same time.
In my eyes, one quality of a good leader is to thoroughly understand the skill-set of everyone on the team, and moreover to value the work of everyone equally (including their own).
In the app world, it’s very important to ensure that the core function of your product can be defined in one sentence. If it takes more than that, it’s likely that you’re offering too many features, or your product definition is too vague.
Initially, I thought Google AdWords and other paid marketing tactics would be the most effective. As it turns out, generating organic buzz online by seeking press or running your idea by sites like Reddit have worked wonders for JamCam.
As of now, I am the sole member of the JamCam team. I designed, coded and marketed the app on my own. Going forward I will likely need to expand as the buzz grows. So far, I’ve found that as long as your passion shows through your work, the right people will find you.
As a sole founder and entrepreneur, productivity really comes down to your own focus and determination. I think the most dangerous thing for someone in my shoes is to get discouraged by long periods of work with little reward or recognition. Fighting through these periods is always worth it, and as long as you love what you’re working on, completing the fight will never be insurmountable.
Creating an app from scratch, it was very important to get initial feedback from family and friends on the UI and UX. Beyond that, viral success on the internet (Reddit and in the press) helped drive more and more users to JamCam.
When attempting to get press coverage for your startup, you aren’t pitching to an organization – you’re pitching to a person. You’ll increase your success rate tenfold by focusing your efforts towards people who you deem relevant to and interested in your idea.
In the app market, it’s important to have a ‘hook’ for your app. The problem I was attempting to address with JamCam was that no other camera app, when opened, would keep the native music from your iPhone playing (let alone record the music with the video). Accomplishing this involved a bit of a hack in the Objective-C coding, but payed off in the long run as this is one of the things that users love most about JamCam!
Being a young, first time entrepreneur, there are a lot of embarrassing questions I’ve had to ask my mentors. Naivety is part of the process though, so I think this is to be expected.