Ohad Frankfurt – Swayy

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Ohad Frankfurt is the co-founder of Swayy, a personalized content curation and management platform that helps you discover and share the most engaging content with your audience on social media.


One of the things that makes a great leader in my opinion is his ability to make other around him flourish and be better all the time. A leader should not only know how to lead others but also let them lead by themselves.


We started focusing on responsibilities rather than on roles. Sometimes, even if you’re the CEO – it doesn’t mean you need to be handling every aspect of your company. sometimes there are things that others can do much better than you, even if those things are something a CEO is expected to handle by himself (and that goes for any other role in the organization).


Since we started Swayy, we made sure to have an open dialog with our users. At first, all we wanted is to get genuine feedback on how can we make the product better, but along the way we realized something about this open dialog – if you’re willing to listen to your customers and hear their thoughts, they will not only give you feedback, but also become “ambassadors” for your product, and as a marketing/sales perspective thats pretty awesome to have others who talks about your product with their community.


We’re always trying to share our experiences (good and bad ones) on FB/Twitter and on our blog, we’re trying to be transparent as possible about our journey. I think that by showing potential hires how it feels to operate a startup from within – you can attract new talents to your company.


We just stopped working in an office. Last month we discovered Sqwiggle – a remote working tool, and I must say – our productivity as a team has improved greatly. Each one of us is working from his home or a coffee shop (except for 1-2 days a week where we go to the office), where he can concentrate and think properly, and the best part – with Sqwiggle it feels like you’re actually working in an office. I defiantly recommend it.


We have tried several strategies throughout our run as a startup founders. we used HackerNews, FB ads, PR, etc to generate traffic to our website. but this time with Swayy ...

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