Not all that long ago, I crowdfunded something. Climbur, to be exact. It didn’t go so well. I raised a few hundred dollars from friends and family, but not nearly the amount I was hoping to raise from the community at large. Even as the Editor of DailyTekk, a decent-sized tech blog, I was not able to get a ton of traction (Climbur, by the way, has become a necessary and useful tool for tech entrepreneurs since then).
Lesson? The larger the group of already interested people you can reach at the beginning of your crowdfunding campaign, the better. That’s where Prefundia comes in. As you might have guessed by the name alone, Prefundia helps you build that initial interest before you head to Kickstarter, IndieGogo or any other platform. Unless you are a celebrity (and even then) this is more than just a good idea. I’d call it necessary.
For an example of Prefundia in action you need to look no further than Gordon Stewart, creator of the gStick Mouse project,who used Prefundia to help re-launch his project following its initial failure on Kickstarter. After using Prefundia to amass a list of people who were interested in his product, Stewart launched the project a second time on Kickstarter and raised $23,901 on the first day! His $40,000 goal was met on day two, and, thanks to the early success, the project received major media coverage and was categorized as “most popular” on Kickstarter, ultimately leading 3,948 people to back his project for a total of $130,463 in just 16 days. “It’s a win/win for project creators and backers,” said Stewart.
Prefundia is already gaining a lot of traction. While monetization plans have been put on hold until the first quarter of 2014, the company is already making money.
While Prefundia is obviously excellent for the founders, inventors and makers of the world, it’s also awesome for people looking to support great new projects. For those who are interested in submitting a project, Prefundia helps you “build a following so you can blow up your Kickstarter project day one of launch:”
- Build a profile.
- Get feedback, suggestions and encouragement.
- View feedback like page views and followers.
- Get audience demographic info via a Facebook Like button.
- Then launch (or don’t, based on the feedback) on Kickstarter, IndieGogo, etc.
If you are planning on launching a project on Kickstarter or any other crowdfunding platform, I would absolutely recommend starting at Prefundia.