I’m a newsaholic. I love consuming the latest news and updates from sources and topics that interest me. This can and does include items from social media, my favorite blogs and mainstream news sources, audio and video content and more.
On the home screen of my iPhone I’ve got a folder called News that contains apps like Flipboard, the new Digg reader, Circa and Yahoo News Digest among a handful of others. But there’s one particular app in that folder I turn to when I want to see stuff I know I won’t get in any of those other apps. It’s called Prismatic.
Prismatic surfaces content I’m interested in but wouldn’t normally find in other news apps.
Prismatic bills itself as a home for your interests. Traditionally, newsreader apps like Flipboard (which I love and use daily) have been great for following specific sources like TechCrunch, Pando Daily, The Verge or DailyTekk, for instance. Even Flipboard’s user-curated magazines come from a source: specific users. That’s all good and Flipboard’s design really can’t be beat in my opinion, but if Flipboard were my only source of news I’d be missing out on certain things.
Discovery is where Prismatic really shines. By taking a moment to add some general interests from categories like design, architecture, vegetarianism, minimalism, startups, etc. (those are just a few of the 50+ that I chose), Prismatic serves up some really great content recommendations. But you can enhance and personalize those recommendations even further by connecting Twitter or Facebook accounts. I know I already mentioned this before a few paragraphs ago, but Prismatic really does surface content I want to read that I wouldn’t otherwise find from any other news apps.
A really cool feature in Prismatic is the ability to comment and see other people’s comments on stories. When you click on a story, you immediately see what other people are saying about that story. It’s great for adding a bit of context and seeing what other people’s opinions are on a given subject. It definitely enhances the reading experience. And these comments live within the app itself, rather than get pulled from an outside source like Twitter, so they are unique and you won’t find them anywhere else. Commenting on an article yourself if quick and easy and may land you some followers on the service.
A really cool feature in Prismatic is