Real Examples of Growth Hacking in Action

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Hey, I’m Chris. I wrote this article and I’m also the founder and Editor of DailyTekk. Lets connect on Twitter, Instagram, Snapchat and YouTube. Check back daily!

growthhacking4Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series. This week we are focusing on explaining growth hacking. Yesterday the experts defined growth hacking and today you’ll see real examples of growth hacking in action. Stay tuned; tomorrow we’ll be focusing on what it actually takes to hack growth. Last week we focused on Gamification.

Josh Elman: When I joined Twitter, we had an interesting puzzle. Many many users were hearing about Twitter each day from press, blogs, their friends and were signing up. But not very many of them stuck around. Typical marketing efforts in the past would have been to use email newsletters to bring users back, or spend money on display retargeting. But instead we invested in the product. We dug in to our data for our most engaged users and tried to learn what the “aha” moment was for them. We then rebuilt our entire new user experience to engineer that moment more quickly. It turned out that if you manually selected and followed at least 5-10 Twitter accounts in your first day on Twitter, you were much more likely to become a long term user, since you had chosen things that interested you. And if we helped someone you know follow you back, then even better.  As we kept tweaking the features to focus on helping users achieve these things, our retention dramatically rose.

Paul Rosania: BranchOut’s rapid growth in early 2012 is a quintessential example of brilliant growth hacking. At its peak, the company had 14 million monthly active users and was valued at $80 million, despite essentially $0 spent on marketing. A number of growth hacks contributed to BranchOut’s success. First, they dramatically lowered signup friction by integrating with Facebook. Social networks suffer from intense bootstrapping costs, since people need to fill out their profiles and recreate their social graph in order to get value from the service. By leveraging Facebook data about the person and their friends, BranchOut skipped those steps entirely. Second, BranchOut made invitations a one-click process. Third, BranchOut experimented with viral mechanics. Most notably, the company allowed members to vote on which friend they would rather work with, and optionally posting the result on their wall. Lastly, BranchOut seized first-mover advantage when Facebook launched Open Graph. Facebook eventually dialed down Open Graph’s effectiveness, but not before BranchOut added millions ...

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