Sharing and discovering music is a big part of friendship. It’s a big part of life. That’s why Rithm exists as a better way to share and play music with your friends. “There’s a social experience of music that today’s other music services don’t deliver—it comes from sharing and talking about songs and listening to songs together. Rithm’s music experience is different because of the power of messaging: we provide a catalogue of millions of songs for you to easily share with friends and a chat experience that makes music sharing easier and more fun than emailing or texting song links,” says Jesse Dallal, Rithm’s co-founder and Chief Product Officer.
One of the most popular features on Rithm is the dancing emojis; animated characters doing funny dances that users can send to friends on Rithm to express a mood or reaction to a song. “From Day 1, we thought these had potential to delight users and make our product unique, but even we were surprised to see over 5 million dancing emojis shared during our beta period,” Jesse says. “This is great signal for us that people want a fun, social and expressive element in their music experience.”
Also read: 100 Ways to Discover and Enjoy Music
But Rithm isn’t just useful; it’s fun to use.
Recently we were at a meeting in the Valley talking about Rithm. The conversation was very lively and engaged, at which point we were asked to demo the latest Rithm features. We showed them the Music Keyboard (shown below) we had just built which lets you swipe songs directly from the keyboard into a chat on Rithm. Immediately, the meeting went totally silent and the person leading the meeting grabbed the phone from us and started swiping songs over and over. Everyone who had just been talking and laughing just sat there quietly fixated on what we’d built. It was really cool and kind of funny.
People have started using the Rithm Playlist more and more. This allows users to save any song that they’ve sent or received in a chat to a playlist for listening anytime. The Rithm team has found that people keep coming back to their playlist for more listening and are really into the simple idea of a playlist curated by suggestions from their friends. It matches the way a lot of people seem to discover and listen to music these days.
“We’re really excited to have the support of the music industry,” Jesse says. “We’re the first music service of our kind to have partnerships with all the major record labels (Universal, Sony, Warner), publishers and artists (Steve Aoki, Migos, The Chainsmokers and more). There’s a lot happening in streaming right now and it’s significant that the major players in the space share our vision for Rithm’s social product experience and low price point as a key part of where music is going.”
That’s a good point. Have you visited Grooveshark lately?