11 better ways to use social media for business

Editor’s note: this is a guest post from futurist and Social Media Today contributor Kimberly Grimms

Social media nowadays have been one of the main reasons why people access the internet. People like to post photos, share valuable or impactful content, and use social media to communicate with others. And businesses are no exception to this. If a good content about their product is published online via social media channels, it is worth keeping; but having a product content that is totally wrong can linger in the minds of your customers even though you take your social media account down. With the power of today’s social media, it is just appropriate to know the best ways of using it rather than falling victim to its traps once used the wrong way. With a great content marketing strategy, you can utilize social media even better. Want to know how? Here are 11 better ways to use social media:

1. Have an Awesome Strategy

It is not an excuse for any business owner to ignore social media, since it is no longer optional. It is also an inexpensive channel for you, especially when it comes to online marketing. Before signing up for a social media platform, ask yourself: Why do it? And then you can create an online marketing strategy that you can use with your preferred social media channel.

2. Post at the Right Time, the Right Way

Part of your responsibility in using social media is ensuring your online visibility. You can achieve this by posting your content at the right time, using the appropriate channel. You can’t post a content when your target consumers are not online, especially when you are doing a product promotion. Doing so will just defeat the point of being in social media. Post once a week, or maybe once a day but be careful not to clutter your followers’ feed with the same information over and over again.

3. Share Content that can be Shared again

Sharing valuable information in social media is an effective marketing strategy since you allow people to know more about your product or content. It is not just for self-promotion; you want people to be talking about your product or your content. You want them hitting the ‘share’ button so that information will be disseminated the fastest way. Create a substantial content keeping your target consumers in mind. ...

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