While doing some research for a recent article on breakout social startups I was able to identify 7 unique trends happening in social media right now. All I can saw is, “wow,” because the social media landscape is changing so quickly. I believe this is because companies have started asking themselves what real life social situations people are facing day to day in order to find instances where current social media offerings fall short so they can build a product to address those opportunities. As saturated as the social media market seems to be at the moment, there is still a lot of room for meaningful expansion, as proven by the products listed below. It’s beginning to look as if finding the right social networking experience will be a bit like shopping for cereal on an aisle packed with crowded shelves and many options.
For the time being it seems as though connecting with people through technology will be a bit of a fragmented experience. There are increasingly more networking options which is nice on the one hand, but I wonder if people will get tired of issues like adding the same contacts to circles or groups for every new service they may want to join. Soon there will probably be an app that caters to every type of human interaction or social situation a person can think of and when that mine runs dry entrepreneurs will continue focusing on addressing the frustrations or limitations created by current offerings and so the cycle of social networking innovation will not be playing out any time soon. Whether or not the market will tolerate so many offerings is another story altogether.
Here’s a look at what’s happening right now along with a few examples (let me know if I missed anything good).
The “Here-Now” Network
The world’s first “here-now” social network was just announced by Sonar a few moments ago at the TechCrunch Disrupt event in NYC. Sonar, an app that already uncovered hidden connections a person may otherwise miss has added some new features that let a person connect with temporary groups of people. This means you can now share information with people around you that you may not want to make part of your permanent network. This could come in handy in a number of circumstances. For instance, if you were attending a concert and had some extra ...