Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series. This week we are focusing on explaining Gamification. Yesterday we learned what gamification is and today you’ll learn about successful gamification strategies. Last week we focused on Big Data.
Gabe Zichermann: “There are a myriad of gamification success stories in the fields of enterprise/HR, loyalty, education, health, social good and consumer technology. Every year at the main industry conference GSummit (April 16-18, 2013 in San Francisco) we’ve had a roster of business leaders and thought leaders tell stories of their success. For example, we’ve heard from FoldIt — a project that uses gamification to help people answer important scientific questions, most recently a key breakthrough in the fight against HIV/AIDS. Or Salesforce, which has put nearly $100 million behind investments in gamification of the Enterprise. This coming year, we’ll focus on topics as diverse as Loyalty (with companies like Switchfly and LoyaltyLab), Education (with innovators like Coursera and The Gates Foundation), Social Good (Half the Sky), Media (NBC, Fox) and the Enterprise—where companies like IBM have turned Gamification into their #1 lead generation channel, through their Innov8 Platform. Because the field is moving so quickly, it’s critical that people get together and not just share the successes, but also the failures — and how to make engagement work. That’s the objective at GSummit and what we hope to create for the community.”
Scott Dodson: “One of my favorite examples of gamification are the “piano stairs”—which is a VW campaign which can be found here. This implementation goes right to the heart of satisfying people’s intrinsic needs for “Competence,” and “Autonomy”, without relying on the overused tools of “points, levels, and badges”. The result is a behavior change with health benefits without the need for any extrinsic reward to be given. Another great example of a more typical (but very successful) implementation is hip hop artist Chamillionaire’s site. Powered by BigDoor, the site leverages gamification to create a stronger connection between Chamillionaire and his fans. Again, satisfying a critical intrinsic needs—this time “Relatedness”. The more fans share their love for the artist and his work, the more he personally connects with them, even providing personalized outgoing voicemail messages for their phone and inviting them backstage.”
Sebastian Deterding: “In Healthmonth.com, users can set themselves health rules for one month (like “exercise ...