Free 2-day shipping. It’s the basis of what makes Amazon Prime worthwhile and awesome. 2 days isn’t all that long to wait for an item; it’s short enough that I often order an item on Amazon instead of heading to Target or another store if I don’t absolutely need it today.
But yesterday Amazon threw me for a loop. I had been waiting for a Prime package to arrive for more than 2 days. I was a bit perturbed so I took to Amazon’s help page and began a chat with a rep whose name was Reinalyn.
When I asked what had happened, Reinalyn responded:
Whoa… wait, what?! Amazon Prime’s free 2-day shipping only applies once an order has shipped. So Prime’s 2-day shipping does NOT mean you will actually get an item 2 days after placing the order. Not necessarily, anyways. There’s a BIG difference there.
And the biggest problem I have with this is that Amazon advertises Prime 2-day shipping as if it means you will get whatever you order 2 days after the order is placed—Amazon doesn’t go out of it’s way to make any sort of distinction, as you can see in the follow recent Amazon Prime ad:
Actually, Amazon doesn’t do a whole lot of clarifying in this ad. Yes, there are dancing box robots—which is cool—but lots of shrouding and implying. For instance, a lady runs up to the main commercial guy and says, “I want to join. How much should I pay?” To which he replies, “You can sign-up for a free trial today,” as a plane with a banner that reads “30 day free trial” flies over their heads. Okay… that doesn’t answer her question at all.
The ad is designed to talk about what else Prime membership covers. In fact, the ad’s mantra is: “There’s more to Prime.”
Ya, there’s more to Prime alright… more than 2 shipping days on some items.
But as Reinalyn would say, “I am sorry that is Prime shipping.”
After strong protesting—and mention that Amazon doesn’t advertise Prime in this way—Reinalyn gave me $5 off my next order.
To be fair and honest, I sometimes like Amazon. I order I lot through the site both for personal and business use. I rely on it, in many ways. But I am disappointed by this little tidbit of news.