What if I told you I knew for a fact that people are lusting after Samsung TVs more than any other brand of TVs? Would you believe me? Well it’s true according to IBM’s Watson (the famed super computer who won Jeopardy). Watson’s got a new app on iOS called Watson Trend that lets you see what tech consumers are most interested in this holiday season and the results are really fascinating.
Just a few days ago Watson Trend showed that people were most interested in the Apple Watch; it was the hottest tech gift of the season. Until… Samsung TVs took over the top ranked spot.
Watson Trend assigns a number from 0 to 100 that “indicates the strength of a trend by taking tens of millions of online conversations into account.” And Samsung TVs currently have a score of 100! The Apple Watch, the next closest tech item at the moment, only has a score of 77. So people are REALLY excited about Samsung TVs right now.
Watson Trend says people are “very pleased” with their Samsung TV purchases often calling them the best TVs they’ve ever owned. Additionally buyers are impressed with picture and sound quality and the affordability of Samsung’s 4K UHD (Ultra-High Definition) models.
Before I mention the 3 other TV brands people are most interested in this year (in order), here are three uncredited quotes featured by Watson Trend as proof of sorts:
“The Samsung 60″ Class Smart 4K Ultra HD TV has a great picture and very good sound. I knew the picture would be good because I have owned three Samsung HDTVs in the past, but I was surprised at how good the sound is. When I bought this one, Samsung was giving a sound bar and subwoofer away with the purchase. After hearing the sound from the speakers on the TV, I sold the sound bar on craigslist.”
“The Samsung 50″ Class LED Smart HDTV is an exceptional television. My husband and I were looking for a Smart TV for our bedroom and the Samsung 50″ is a great size. The picture quality is superb!”
“The Samsung 55″ 4K Ultra HD Smart LED TV is the best TV I have owned. It plays .AVI, .MKV, .MP4, and .MOV files natively and at HD or SD resolutions. Browsing for videos is very fast and thumbnails are loaded for each file. The TV supports HDMI commands and will auto-switch to the correct HDMI port when a device powers on.”
So apparently Watson is uncovering more positive sentiments like the three mentioned above in relation to Samsung TVs than in relation to other TV manufacturers.
So here’s the full list of the top 4 TV brands making a splash this holiday season along with their Trend Scores (as of today):
The gap between number 1 Samsung and number 2 Sony is astonishingly wide. That’s a significant lead.
When I think Samsung TV the first thing that comes to mind is the word smart. When I think Sony TV I don’t really think anything. When I think LG TV I think curved and ahead of the curve technology. When I think Vizio TV I think budget. Of course these are just my first impressions, but it’s interesting to note that people seem to be staying away from the low-end of the market this Christmas. Apparently people want the best, most top of the line TVs and without a doubt they believe Samsung TVs fit that description.
Does this mean that Samsung TVs are actually the best? Or could it simply be a reflection of effective marketing and product positioning? Who knows, but as they say, “Where there’s smoke there’s fire.” With a Trend Score of 100 it’s safe to say Samsung TVs aren’t likely to disappoint.