It’s about time someone reinvented the humble postcard, because getting a postcard is one of life’s really fun things. Unfortunately, sending postcards sucks. They aren’t personal, they often sport terrible designs and it’s a pain finding a place to mail them.
Tandem Lane is social media for those not on social media. It’s a brilliant concept that merges the physical realm with the digital in the form of using an app to seamlessly create and send “real” postcards (I put real in quotes there because there are numerous apps that send “fake” digital postcards). Actually, app or not, I’d say this is the best, most creative way to send a postcard—period.
I asked Chris Lund, Tandem Lane’s co-founder, what makes the app so special. I like his answer:
Using our app you can create a beautiful, physical postcard from anywhere in the world and send it to somebody you love—in less than a minute. Whether you’re traveling in a foreign country and want to share your amazing pictures with family back home or you’re waiting for your bus and want to send a quick hello to your grandma who hasn’t quite perfected the art of email, our app makes it incredibly easy to send a surprise in the mail. It’s cheaper than buying a postcard and stamp and trying to find a post office, and much more personalized and meaningful. And in our increasingly digital world, there’s something special about finding something in the mailbox that is not a bill.
While Tandem Lane has only been available for a few weeks there are already some incredible—and touching—stories of people connecting in meaningful ways. One of the best is of a mother who lives in Kansas and has a 19-year old son currently completing his Basic Training at the Navy’s Bootcamp in Illinois. Since recruits are only given one phone call during their two months of training, his mom has been keeping him up to date with what’s happening back in Kansas by sending regular postcards using our app which has allowed this future Sailor to feel connected with his family while making his grueling training a bit more tolerable.
And then there’s grandparents. Grandparents just don’t understand. Tech, that is (queue the Parents Just Don’t Understand YouTube parodies). Since millennials and Gen Z live two lives (offline and online), it can be hard for them to connect with older generations ...