Editor’s note: This is a guest post from Alon Even—VP of Marketing at Appsee.
Developers, publishing houses and companies are all engaged in some form in a constant learning process that teaches them the best ways to create engaging and top selling mobile apps that will hopefully realize immediate success. There are also some common pitfalls that developers know of that they try to avoid entirely. Before you become a rock star app developer you should know about these mistakes. Not only should you know about these mistakes and stay away from them at all costs, you should also know about UI alternatives that will allow you to do what you want without turning off the user.
The Mobile App world is an entirely different animal than designing for the desktop and App publishers often do not have mobile UX designers on staff. Mobile apps only have a few seconds to grab and engage the user, so much attention must be given to those detailed, tiny interactions that can make or break the entire user experience.
The following are examples of mistakes to stay away from as well as examples of apps that do it right.
1.) Forcing Registration without Offering Value
When designing the UI of your app, ask yourself: If it was a web application you were designing would you force the user to register? If there is an internet connection you can just save all the user actions and connect it back using a session token and guest account. If there is no connection, today’s smartphones have plenty of storage to save the information for syncing at a later time when a connection is established.
The bottom line with this reasoning is that there is absolutely no reason to force a user to register for anything. Your app must show the user its value and prompts his/her engagement, so registration will be a natural action and not one that is forced. For Ecommerce apps, for example, it makes perfect sense to ask for billing info such as address and cc info upon checkout, but not to force the user to register before allowing them to see a single item and therefore demonstrating some value.
Consider the following examples. Both Pheed and Tumblr are social sharing platforms.
Pheed offers users only one option on the first screen and that is to register via social or via email, ...