Don’t miss: Understanding Instagram Marketing Part 2: Ideas
Welcome to the Understanding series which connects readers with leading experts on any given subject. This week we’re learning about Instagram marketing from Camella Mendez, a content strategist with Internet Exposure, James T. Noble (@jamestnoble), a consultant who makes small businesses bigger, Jason A. Howie (LinkedIn), a web and social media manager, Kim Lachance Shandrow (LinkedIn) a tech journalist who specializes in social media marketing and Philippe Gonzalez who runs Instagramers.com.
Here’s my question for the group today followed by their answers:
What Is The Best Way to Get More Instagram Followers?
Philippe Gonzalez had this to say: “Brands can build an initial following on Instagram by leveraging the followers from previously established social profiles (principally Facebook, Twitter, Pinterest)—that’s the easiest way, but consider Johnnie Walker’s creative solution. They gave influencers the chance to manage the brand new @johnniewalker corporate account. I was elected to manage the account during the Formula 1 Grand Prix in Monza, getting to cover the race from the McLaren Box. The account went from 1,500 to 13,000 followers in one week. Working with influencers is the latest trend on Instagram brand marketing strategies.” Click here to see more pictures from the event.
Lisa Buyers thought of two ideas nobody else did: The obvious one is to interact with like-minded people and the second, even more intriguing idea, is to use Instagram as a focus group to establish interest in an item before it goes on sale. The author of the book ReFrame did this in order to get some pre-sale research.
Kim Lachance Shandrow gives you the cold, hard truth along with some practical advice: “Unfortunately there’s no magic recipe for instantly building a following on Instagram. It doesn’t happen overnight. It’s a process.
I would start by posting inviting, interesting, and innovative photos once or twice a day, but not more than that. Also, follow and interact often with the Instagram feeds of influencers within your industry. Move every day in the right Instagram circles, and be sure to like and comment on industry influencer feeds on a daily basis. Instagram is very reciprocal. You get out what you put in.
One way to attract followers from the outset is to incentivize them with exclusive offers, contests, coupons, and discounts.
One practice to avoid is ...