Welcome to the Understanding series which connects readers with leading experts on any given subject. This week we’re learning about Instagram marketing from Camella Mendez, a content strategist with Internet Exposure, James T. Noble (@jamestnoble), a consultant who makes small businesses bigger, Jason A. Howie (LinkedIn), a web and social media manager, Kim Lachance Shandrow (LinkedIn) a tech journalist who specializes in social media marketing and Philippe Gonzalez who runs Instagramers.com.
Here’s my question for the group today followed by their answers:
How Can Brands Truly Stand Out on Instagram?
James T. Noble says, “Get REALLY creative. Instagram is all about visual appeal, so make your images as striking as possible. Think carefully about content and composition and use other apps such as Filter Mania to add some really stunning effects to your images before uploading to Instagram. You can then apply another filter from the Instagram app on top and make your images truly stunning.
Also, make the most of Instagram’s new web profile feature by creating the most eye-catching profile image you can that really captures your brand identity… and ALWAYS be super selective about every image you add to your profile—because every image is a piece of your big picture, so paint it how you want others to perceive you.” I couldn’t agree more: creativity is paramount when it comes to social media.
Jason Miller says, “Instagram is the place where you can let your hair down a bit and just have fun with your customers and prospects. Have a contest. Ask customers to upload and share their experiences with your business and offer up a prize or incentive for doing so. Make sure to use relevant and/or custom hashtags around your images and campaigns. Hashtags are essential for searching on Instagram and a great way for customers and prospects to stumble across your business. Finally, as with any social network, the most overlooked aspect is to be social yourself. Like, share, and comment within your community and with other businesses and advocates. Authentic engagement within your community is still the best overall tactic for any social presence.”
“Be creative. Tap into some of the ways you’ve used content to differentiate yourself to begin with and leverage that into a core differentiating strategy for Instagram. Of course, ...