Via Redefines Public Transit; Take An Escalade Instead Of A Bus For Just $5

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If you live in a city like New York there are a few ways to get around town, but some make more sense than others: hop a subway, take a cab, walk/run, bike it Casey Neistat style, drive your own car (not the best idea) or use a service like Uber. Well there’s a new option in town and it’s pretty freakin awesome. It’s called Via and it’s a ride sharing service that will get you from A to Z in a luxury vehicle (with just a 5 minute average wait time). All this for just $5 a ride.

Here’s some additional background from Via’s co-founder and CEO Daniel Ramot (who previously built supercomputers designed to discover new pharmaceutical drugs and developed avionic systems for F-15s and F-16s for the Israeli Air Force):

Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, Via currently provides affordable, convenient, and environmentally-friendly shared rides to tens of thousands of New Yorkers.

If you think Via sounds like a bit of a yawn because there are already other ride sharing/hailing apps out there—you’re wrong. Here’s why:

  1. Via targets the public transit market, whereas other ride-hailing apps target the taxi/limousine market.
  2. Part of what makes Via unique is that the platform is built from the ground up for sharing by multiple passengers. The entire experience (e.g. the type of vehicle, pickups/dropoffs at the corner) and the technology are designed to provide a better bus experience.
  3. Via is the only mass transit solution that utilizes fully-dynamic routing.

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Via is unique in the mobile hailed ride space as it is a true shared economy. Riders contribute to Via’s efficiency in small ways by walking to the nearest corner (when needed), being on time for pick-up and creating a friendly, respectful ride environment that’s rare on today’s public transit lines. “We’ve heard some particularly great stories about members heading to the same meeting ending up in the same Via and being able to get started while still on the way to the office,” says Daniel.

If you want a bottom-line summary of Via in one sentence, here’s all you need to know: Ultimately, Via’s ...

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