What is content marketing? A simple explainer

Hey, I’m Chris. I wrote this article and I’m also the founder and Editor of DailyTekk. Lets connect on Twitter, Instagram, Snapchat and YouTube. Check back daily!

Content marketing is simply the act of creating content (such as a blog post or video) that introduces potential customers to a product or company without seeming like an ad. That’s it!

But there are two major keys to running a successful content marketing campaign. The first is to embed a mention of your product or company, along with a link, within useful and relevant information that people are genuinely interested in (versus information you WANT them to be interested in). The second is to ensure your content gets seen by publishing it where your target audience is likely to consume it.

For example, if you’ve created a new app or gadget it would make sense to publish an article that mentions and links to your product on an influential tech blog. Of course you can’t just snap your fingers and have an article published on The Verge or in the tech sections of The New York Times or Buzzfeed. Still, there is an effective way to get your content in front of your desired audience.

Increasingly, many publishers are offering sponsored content opportunities — or paid article placements. Unfortunately large sites (and influencer marketing companies) often charge thousands of dollars for the privilege — which removes paid content marketing as a viable option for many startups. But affordable, lucrative deals can be found.

DailyTekk connects startups willing to invest a bit of time writing high-quality content themselves with a tech-centric audience. This saves startups money by eliminating the need to pay an influencer to create and promote content on their behalf. By submitting articles, startups can place their sponsored content on DailyTekk.com — a tech blog that reaches millions of technophiles annually — for an ultra-low startup-friendly price! This deal is available exclusively to tech startups; established companies have to pay full price (and they do: companies like Microsoft, eBay, Sony, Bose and HTC have all run sponsored content campaigns on DailyTekk).

But what does content marketing actually look like? In a word: “helpful.” In terms of written content marketing efforts, the types of articles that tend to perform the best are how-to’s, guides, explainers or curated lists. Additionally, it’s worth considering publishing research or case studies.

It might be helpful to think of content marketing as telling stories where your product or company is A main character (as opposed to THE main character). The best content ...

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