When “The Daily” was launched by News Corp is was a new idea that had never been tried and thus felt a bit exciting, at least to me. I hate to admit this in front of this particular group of people, especially given the answers below, but I was a subscriber right up to the end. Luckily I can say that I would have cancelled long ago, but they made it nearly impossible for a busy guy like me–I simply never found the time to jump through all the crazy and unnecessary hoops needed to cancel (I’m actually a bit surprised the subscription ended when they folded). That said, to the untrained eye it might have looked as if “The Daily” was an experiment that just might have been working. Put into an equation, it might look something like this:
Backed by large corporation + good design + dedicated staff + big PR splash at launch = failure?
Even if the iPad-only publication wasn’t 100% on the right track to success, it did seem to have quite a few good things going for it. So the big question is: why did it fail? The Think Tank panel returns to tackle just that in this first question to the group in the new year. Be sure to chime in with your own opinion below!
Online Content is Meant to Be Interactive, Social and Current
While “The Daily” offered compelling content and an interesting design, it was doomed to fail for one important reason: online content is meant to be interactive, social and above all current. The only thing that separated “The Daily” from a traditional newspaper or magazine was the fact it wasn’t printed on paper.
Apps like Flipboard that offer users the ability to design their own interactive digital magazine from an array of content publishers are a compelling draw. Best of all, it’s completely free! It’s hard to compete with free. There has to be something of premium value to get people to pay a premium to access it. “The Daily” wasn’t it.
Control; I’d Rather Curate My Own News Sources
I never used The Daily app or any service like it–that said, there are many pieces to this puzzle, but ...