When I first heard about the Apple Watch—the actual thing, not just the rumors—my initial reaction was along the lines of, “Wow, that’s cool but I don’t know if I need one.” From that moment on, began to wonder if Apple might be making a really cool product that nobody would end up buying.
I mean think about it: the Apple Watch is the first real device that Apple has produced without Steve Jobs really being in the driver’s seat since his death (I don’t count the iPad Mini). It’s also going to be pricey and many of it’s features are mere shadows of what you can do with an iPhone. Plus, existing smart watches haven’t exactly taken over the world (though some, like the Pebble, have certainly cultivated excited and supportive customers)—they just aren’t mainstream at this point (which turns out to be exactly the type of market Apple likes to enter).
But as March 9 approaches (the suspected Apple Watch event), I’m beginning to change my mind. Apple is going to sell A LOT of these smart watches. That’s my official prediction. In no conceivable way will the Apple Watch be considered a flop.
My thinking changed a couple of days ago when I visited Apple’s website to check in on the Watch again. All of a sudden, the idea of an Apple Watch clicked in my head and I wanted it—not because it was an Apple product and I’m a fan (which is certainly the case) but because I felt like it would be useful.
Yes, useful. Necessary. An improvement over my current iPhone-only setup. I now believe the Apple Watch will be more than a nice-to-have; for me, I can already tell it will become a must-have.
It all comes down to the glanceability, for me. There are so many times throughout the day where I take my phone out of my pocket and get sucked in. Even when I don’t want to get sucked in. There’s too much there: communication, news, games and enough notifications to drive a person insane. Quite honestly, I frequently get lost in my phone. I set out to accomplish one small task and I take a wrong turn. By the time I get back to where I was originally headed 45 minutes or more might have passed. It’s great for app developers (thank you Nir Eyal) ...