What is the best CMS (content management system)? There are so many to choose from, it’s kind of ridiculous. Choice is great, and competition brings prices down, but holy cow: choosing the right CMS to successfully power your website can be daunting, maybe even paralyzing.
Today I’m hoping to make your decision easier by explaining why WordPress is my favorite CMS.
DailyTekk Is Powered By WordPress
I’ve been using WordPress for a long time now. It powers DailyTekk and always has. When I first registered DailyTekk, it was at WordPress.com (in other words, it was the hosted version of WordPress). These days, DailyTekk runs on the self-hosted version of WordPress.
WordPress Is Simple And Easy To Use
I think the thing that drew me to WordPress in the first place was that it was well-known. What I mean by that is that if a lot of people are using something, there’s a good chance that it’s easy to use. If it wasn’t, people wouldn’t put up with it. So my thinking went.
When I first signed up for WordPress, I was right. WordPress was, and is, very easy to use.
If you’re a web designer and know a bit of PHP, you’ll have no trouble coding up a spectacular template. The only thing holding you back will be your imagination.
If you’re non-technical, don’t worry. There are plenty of amazing themes to choose from—many are free, but I’d recommend buying a “premium” theme. That way you’ll get some support and probably a more robust feature-set.
WordPress Puts Content Creation First
Originally built for blogging, WordPress puts content creation front-and-center. Even if you’re not a blogger, this is a very good thing. If you’ve ever heard of content marketing, or using content to attract new customers, there’s really no better way to do so then with a blog.
Newsletters, by contrast, can be effective, but they can’t be indexed by Google—bye bye search engine traffic. They also aren’t the best for social sharing.
I also want to mention that while blogging has changed a lot over the years, most of the content that people consume online comes from a blog. Think about it: the New York Times is essentially a blog. Anything you read in your Flipboard probably comes from a blog or some sort. While the majority of people may not be bloggers, there’s a good chance that they do encounter blog content on a daily basis.
So a content platform that puts content creation first is already useful, strategically.
Of course the fact that content is easy to publish on WordPress doesn’t take away from the fact that it can and does work very well as a flat-out static website platform. If you don’t want your site to look like it blog, it doesn’t have to. Check out the plethora of business themes available.
The WordPress Community Is Awesome
WordPress has a large and amazing community of developers, users, experts, designers, etc. That means that if you have a question, someone’s got an answer. If you need some custom functionality, someone can help you. Custom design? Easy. You get my point.
One of the big benefits of leveraging the WordPress community is the number of plugins, or addons, that are available. Many are completely free. This is somethign that can’t be matched when using a platform like ExpressionEngine or Cushy CMS. Sure, there are small communities built-up around Adobe’s Business Catalyst or LightCMS… but the scope is just not the same.
This kind of ties into the community aspect of WordPress, but there are a lot of hosting options. Actually, there are a lot of WordPress specific and optimized hosting options.
Over the years I’ve tried a lot of hosts for my WordPress sites: DreamHost, Media Temple, Synthesis by CopyBlogger… the list goes on.
While WordPress itself is a great platform, if you don’t pick a good host, you’re not going to be happy. Things like downtime, hidden fees or bad support can really leave you upset and can result in lost money.
If you’re looking for an excellent WordPress host, I’ve got a recommendation for you: WP Engine. They’ve got some excellent features and the pricing is fair. They’ve even got a Black Friday sale happening now which will get you 4 months of free hosting when signing up for an annual plan.*
WordPress is an excellent CMS that I trust to run DailyTekk. It’s simplicity and ease of use can’t be beat for the functionality it offers (there are simpler CMS solutions, but they don’t do as much—it’s a tradeoff). The thing I love most about WordPress is that it puts content creation first, which is important for businesses and bloggers alike. To seal the deal, the WordPress community is huge—and awesome. That means if you can dream it up, it can be done using WordPress.
*DailyTekk is a registered affiliate of WP Engine.