What if you could time-lapse your friend’s day and watch it on your new Apple Watch (or on your iPhone)? That’s sort of the idea behind a new app called Rewind which allows you to feel like you are uber-connected to people in your life (via photos); almost as if you’re actually experiencing their day (or at least as close as you can come to doing so).
Right now, people are sort of trained to post one photo to the social network of their choice and wait for people to react. I think this has come to mean that people share their “best” photos only, rather than their “real” or “normal” photos—or, if they use Snapchat—they do share some of their “real” or “normal” photos but then everything is fragmented. Some live in Facebook, some in Instagram and some in Snapchat—and that’s if you are quite the socialite.
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And that’s exactly what I like about Rewind: it’s sort of like watching a movie of someone’s life frame by frame. It’s bringing people along for the ride without having to “look your best.” Since pics on Rewind last for 24 hours you can just be you and do what you do and let people in on your day. Every real experience in life is ephemeral by default so it’s sort of like expanding who is able to hang out with you at any given moment.
“Unlike other photo sharing, social media applications, we connect people in more a meaningful way by allowing them to share all the moments they want without the fear of being too noisy. This is exactly opposite to Facebook, Instagram, or Snapchat, where single photo postings are more the norm,” says co-founder Rodney Rumford. “We do this by allowing a unique sharing paradigm that allows users to publish quickly and consume images and texts in a way previously not done in this space. We encourage people to share ‘all the things’ in their life, which actually becomes very freeing for them and, in fact, quite rapidly becomes a new habit.”
Rodney goes on to explain how Rewind has helped him connect with his own family recently:
“My entire family is spread across the globe—from California to Indiana, from Texas to Qatar. On a recent trip to New York City for TechCrunch Disrupt, they all felt as though they were with me quite literally experiencing the sites of the city and the event in real-time through the pictures I posted. With the application’s features that allow users to comment and love images, I was able to engage and share more personal moments, thoughts, and comments in response to their interactions. In fact, my mother called me and told me she loved knowing what I was doing all day and felt like she was transported to the Big Apple with me. My sister in Qatar commented throughout each day and offered words of encouragement and inspiration. I like to say Rewind flattens the world in a way with real-time teleporting of people into other people’s daily life experiences. Throughout the three-day event, I figure I uploaded almost 100 photos daily—that’s unheard of (and unacceptable) via other applications. Truly I could never have done that any other way while at the same time creating a way for people to feel connected. We have heard this same story from many users on a regular basis.”
Rewind’s signature feature is the rewind slider which basically lets users scrub through another person’s photo timeline. What makes it cool is how quickly you can consume images this way. The big benefit is time compression; you can control how quickly or slowly you want to go through someone’s day. You can pause on a specific image or text sentiment and interact by loving or commenting as well. If a picture is worth a thousand words, then Rewind is like an encyclopedia (that disappears in 24 hours).
“The one piece of data that blew us away was the pure number of photos people chose to share in a day,” says Rodney. “There are some users who post over a 100 photos a day, while others active users post about 30 photos per day. Many of our users have reached out and said the more they post; the better their Rewind is. In fact, we are fascinated by how often users open their own Rewinds to scroll through their images as if reflecting on their day.”
When you think about it, Rewind is all about providing proper context for photos from friends and family. “We knew that a traditional social newsfeed was absolutely the wrong construct. It provides users content out of context—you see a photo of Joe’s new fishing boat, then you see Susie’s selfie with a filter on it and then you see a link to a cat video from another friend,” says Rodney. “Social newsfeeds do not let users experience a person’s day and they don’t transport you in a way that allows you to feel like you are with the other person experiencing their day or a particular moment. Rewind allows you to focus on one person at a time; and is core to why the product works.”
Rewind brings something truly new and useful (and fun) to the social networking scene.