Editor’s note: This is a guest post by Kimberly Grimms, futurist and blogger.
Mobile gadgets like phones and tablets have rapidly become the most widely used and the most essential technology in the world. Desktop computers have long taken a back seat as users demand convenience and look for something that can keep up with how they live. Try this: stand in the middle of a busy place like a mall or plaza, look around, and count how many people are using their mobile phones while walking, eating, or talking to someone. What has just happened? It almost seems like we blinked then everything changed.
The rise of mobile technology naturally birthed other digital phenomena like mobile software applications or mobile apps and in the business side, mobile marketing. A lot of brands use mobile-first strategy for seamless customer journey and find a way to be with their customer every step of the way. And why wouldn’t they? The Pew Research Center reported that 90% of American adults have a cellphone, 64% own a smartphone and 42% own a tablet computer. A majority constantly check their phones for messages and alerts even if their phone didn’t ring or vibrate, 44% have slept with their phone next to their bed, while 29% cell owners “can’t imagine living without their phones.” 34% of users also go online using a mobile device. Among their activities include accessing the internet, email, download apps, get directions, and “check in” or share location.
The rise in mobile technology is also evident with the ever-increasing number of available apps for download. One research by Statista revealed that 2.5 million apps were offered for Android and Apple App Store as of July 2014. Imagine being in a store with everything you like, but sadly you can’t have them all. Let us make the job easier for you with this guide in choosing the best apps.
“Do I need this?”
Before downloading an app, a user must ask this question. Most mobile apps are free and if you don’t evaluate your needs, you will end up downloading everything until your phone erupts with clutter. If you check your social accounts and emails often, it might be best to get the app instead of accessing them on your browser. Read what the apps are all about and don’t give in to pressure from peers and fads. Once downloaded, give ...